This video is a contrast to the Kanye west-workout plan video, however it does features some elements of sexualised females who are portrayed as provocative. A major theme of the video is female dominance and Missy Elliot being a leader and in my opinion interoperated in a masculine manner, due to her clothing, dancing style and lyrics used.

"Split between male, active gaze which looks and female passivity which is looked upon. Women are always on display in film.  Seen as objects of sexual desire; this is trasnsformed into exhibitionism.  Visual presence of female tends to stop the stroy line to dwell on the image."

http://virtual.clemson.edu/caah/women/flc436/mulvey.html

Question thannnnnngggg!

How are females represented in 'Kanye West's' and 'Missy Elliot' hip-hop music videos?

or

How is gender represented in 'Kanye West's' and 'Missy Elliot' hip-hop music videos?

Women are portrayed differently in this video, compared to other videos I have linked. However, they are still important and signify an image, as well as being an aim.

Importance of women in hip hop videos!

In this video women are displayed as a sexual target or goal for the males. Women are objectified, instead of being individual and unique. This could suggest that all girls are just for sexual pleasure for a male dominance.

 The females presented appear provocative, dancing in a seductive mannor provoking the males and 50 cent to react to there attitude. Sexual aroma is a theme of the video with close up camera shots of the girls, illustrating there mood and seductive ways.

Clothing supports the theme of the video, with the females wearing limited clothing revealing their skin. The video presents the ideology of women being apart of the 3 stereotypical things associated with hip hop music video, being money, girls and cars.

I am not a pervert by the way just analysing.