Explore the marketing strategies used by your selected industry.

Nirvana were a grunge band from the 1990's that aided the creation of the sub genre 'Grunge'. This genres ideology was based around influences from rock/punk and pop. The bands values were orientated around anti materialistic and anti capitalism, these values being included in their most successful album 'Nevermind' as the cover features a baby swimming chasing money, representing how society on the whole is dictated by money. Nirvana were originally signed to the record label Sub pop, realising their first album 'Bleach' being a niche heavy rock based album. However, this record label was not large enough in order for the band to reach the masses of the mainstream. As a result the band signed with Geffen, realising their second album 'Nevermind'. In addition, as the label could target the mainstream, their second album became a more mainstream based album, still featuring conventions of grunge.

As the Internet was not readily available for Nirvana to use, their strategies were different in comparison to Radiohead and Lady Gaga, in which used online social media to promote and increase awareness. In particular, as rebellion is a theme of their music this was included in live performances to promote through the word of mouth. An example includes on the Jonathan Ross show the band were originally supposed to play 'lithium' this being a pop based single that would gratify the masses of mainstream, however, the band chosen to play a different song being territorial pissing that has connotations of heavy loud distortion being conventions of the grittiness of grunge. Teenagers were gratified by this theme and therefore this became a discussion point with social integration becoming dominant.

Nirvana relied on other forms of digital technology in order to promote their music. MTV was a show that allowed for the band to illustrate their ideologies with public stunts similar to the Jonathan Ross show. Specifically, on a episode of 'Top of the Pop's" the band mimed the playing of their instruments with loud distortion, whilst Kurt Cobain the front man sang very out of tune on purpose. Again this was a typical strategy in order to have an impact on its audience, presenting the impression of mocking and rebelling against set rules and regulations of society.

B4 “Most media target a range of audience” How true is this for your chosen text?

Lost is a successful science fiction and adventure based programme that has attracted a huge audience over its duration.  The programme is Hybrid genre, therefore it has not only attracted one audience, but has expanded appealing to huge mainstream audience. In this case, the target audience would be those who enjoy adventure or science fiction programmes. The use of this hybrid genre, represents how postmodernism has been an efficient method to draw in a greater audience. In particular the setting of the neutral location in the first series of the episode of ‘pilot 2’, most certainly gratified a passive audience as this location is not relatable to any members of the audience, therefore the audience take away the gratification of escapism from everyday life. The use of the ensemble cast has engaged the mass audience as members can identify with specific characters, as there is a range of cultures and ethnicity's with clear relationships illustrated in the text. Specifically, Jack is labelled as the ‘hero’ in a sequence from the episode this being obvious without the use of dialogue, however this allows for a passive audience to understand the roles and characters relationships. In the title sequence, the use of non-diegetic sound builds the tension, suggesting uncertainty, as the tone of the sound is very mysterious, presenting an indication to the audience that something is about to happen.