Scene 1:

• There is a introduction to the 1960's era.
• Straight away the audience see's the importance of Don Draper. 
• Members of the audience can relate to the start of this scene, e.g business men due to the presents of a board room, this referring to the importance of males (Male dominated world).
• Women in the audience can relate to Joan as she is asked by Pete to go out with the business man to aid the well being of the company she works for and support the pitch. This illustrates the treatment of women and presents the role of a women in a work place e.g to look good. Social integration is in practise here, as member of the audience may think the workplace in modern times is still the same or familiar, objectifying women.
• Element of escapism may be a factor of the audience watching the programme, escaping to the 1960's, males may gain entertainment as degrading of women is a obvious sign.

Scene 2:

• Don treats Peggy as not an equal/ refers to the male dominance over women and in way women accepting there roles in socitey. However, a contrast can be made as this era was the beginning of women gaining rights and becoming more powerful overall.
• Escapism may be a element to the lower classes of the audience, they have a sense of power (appealing to the males) and a glamorous factor (appealing to the females).

Scene 3:

• Social interaction, may be a result due to in the programme the men being torn between work and home/relationship.
• Stereotypes are present females 'stay at home'/ 'men go to work earn the money'.
• Joan asks for part of the business, signifying female power growing.

Scene 4:

• Black rights are shown at the start of the scene, indicated by Joan's mother who is older and more traditional (white class more rights and more important than the black race etc)
• A hierarchy is in place where the males are at the top, females second and black people being at the bottom.
• Change is a theme of the episode, Joan's mother does not accept change e.g black people gaining more rights slowly. This issue is relevant today e.g increase of immigrations in the UK or USA.
• Women are perceived as trophies/ goals, reference to a younger culture (more open about sex etc)
• Conflicts of morals are included e.g Joan sleeping with the man, Peggy working hard to get where she is.
• Cross cutting of scenes between the pitch and night with joan and the businessman, used for entertainment, showing structure of narrative. This could represent advertising being corrupt and unjust, agin this relates to modern society e.g News of the world, phone hacking scandall.

Scene 5:

• Dons wife goes to audition, contrasting him as important, where she is just an object/ Male gaze is in play.
• Don shows they can have more respect for women in the family scene.
• Hardworking females can identify Peggy as a hard working female with values and inspiration.
• There is a 'Ensomble cast', meaning there is a variety of characters in which appeal to a wide audience, each member of the audience can understand or relate to at least one person in the cast.

Scene 6:

• Don Draper restores his personal values when referencing the jaguar car to a women, illustrating his disagreement morally. He then walks out the room.
• The audience gain a insight into Peggy's character, about her character, thriving to aspire to succeed and work well. This may relate to a single mother in her own occupation.
• Even though roles of male dominance are present in the scene, Peggy contrast the roles as Don is very weak and in tears as Peggy leaves the business.This can be supported when Don is sitting down holding Peggy's hand who is standing, the proximity represents the power.
• Emotional release may be a feeling when the end of the episode concludes. e.g someone who really relates to a character, Peggy for example, being inspired by her.
• The audience receive information of the advertising companies of the 60's being reflected as the celebrities and famous idols e.g Don draper, being the top of the food chain.
• This scene is relevant to someone who wants to pursue a new career, gaining advice on how to literally say goodbye, this is considered the normal ways of everyday life.