Discuss the audience appeal of your three main texts

In the specific text of ‘Madman’ season 5, episode 11 titled ‘The Other Women’, as the scene concludes Don Draper is viewed as weak and powerless as he holds Peggy’s hand as she resigns from her occupation role in the company.

 In the sequence Don Draper is sitting down kissing Peggy’s hand, being in a dominated position. Whereas, Peggy remains the figure with authority as she is standing suppressing Don Drapper, presenting her character with authority. In addition, this is a controversial issue that is identified, this being because the 1960’s are referred to as the decade of female equality progression and the gain for rights. This is a contrast to Don Draper’s role in the text, as he is perceived as the dominant protagonist. In addition, in reference to Don’s character, the scene where Peggy has money thrown directly at her face by Don, illustrates how power fluctuates in the text between females and males being relevant to this era.

In comparison to this episode and text, ‘Suits’ is a modern influence of the text, displaying how the cultivation theory has taken place and as a consequence has seen the increase in business-orientated dramas. This programme targets a mass mainstream audience including simplistic roles and relationships allowing for the audience to clearly understand the sequence, being a passive type of audience. Scenes include quicker paced framework and explosive elements to attract its audience. Techniques such as non-diegetic sound are used to build the tension, clearly identifying the atmosphere, ensuring the audience can understand key aspects of the text. On the other hand, the preferred audience of ‘Madmen’ are considered an active audience, as complex relationships and roles are incorporated. The text does not use any non-diegetic sound, this is because this technique is too obvious for an active audience. The idea behind this is that the audience of madmen are active, therefore the relationships and roles are not simplistic and in fact complex, requiring the audience to use their own initiative.