Madmen written by Matthew Wiener is a successful US drama, this is illustrated by the 5th series and 11th episode having over 3 million views for the episode 'The Other Woman". The programme highlights gender roles and relationships in the 60's presenting a historical gratification for a niche audience, including feminism and racism. The preferred audience being aged between 30 and 40 years of age are targeted through the use of several techniques such as a polysemic meanings.
The programme attracts its audience through the use of a aesthetically pleasing cast, the audience identify and base their models of behaviour around the roles included, this being another attraction that gratifies its niche audience.
This active preferred audience have to use their own initiative, as complex character relationships and roles are included. This gratifying the audience as an engagement has to be made and involves the audience to be active, in comparison to a mainstream programme.
The scheduling for the programme on Sky Atlantic is 10 o'clock in the UK. Again this is a typical as Sky Atlantic is independently a channel in which an audience has to pay a subscription fee. As the scheduling is later, this attracts a active niche audience as a mainstream programme would be scheduled earlier to attract a wider audience of the passive mainstream.
In summary following on from my analysis I believe the statement of "Most media texts target a wide range of audiences , how true is this of your chosen text?" is a correct statement as a mainstream audience target the masses through the use of various codes in regards to Mad Men.
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